Leading veterinarians and #FurFreeBritain campaigners at Humane Society International (HSI) have highlighted that any designers showcasing pieces using fur at London Fashion Week (LFW) will be in breach of the show’s animal welfare guidelines.
The British Fashion Council’s Positive Fashion guidelines include the Five Freedoms – this includes freedom from hunger and thirst, discomfort and pain, injury or disease, fear and distress and with the ability to express normal behaviour.
The information was released in a report authored by leading vets – Professors Stephen Harris, Marc Bekoff and Alastair MacMillan, and Doctors Sandra baker, Andy Butterworth and Alick Simmons. Their report stated that intensive farming of animals for fur goes against these Five Freedoms.
Fur is utterly barbaric, with campaigners calling for Britain to ban fur and for retailers to have tight regulations in sourcing materials for faux fur products.
Claire Bass, executive director of HSI UK, said: “We applaud the British Fashion Council for putting in place guidelines to show designers the standards they expect to prevent harmful exploitation of people, the environment and animals, and now all eyes are on the designers to see if they’ll respect these principles.
“Clearly, fur cruelty is out of step with globally recognised welfare standards, so showing fur at London Fashion Week would be the ultimate fashion faux-pas, and at a time when the vast majority of designers are dropping fur in order to distance themselves from this cruel and outdated product.”
With the success of last year’s show and no fur being shown in all of the collections at LFW, it is hoped that this will be continued into 2019’s event. The guidelines were effective in promoting the barbaric nature of the industry, along with designers dropping fur from their collections, creating a ripple effect.
Designers such as Gucci, Versace, Burberry, Chanel, Michael Kors, Jimmy Choo, Coach and more have diched fur from their collections.
Whilst the use of leather in fashion remains problematic, events such as the world’s first vegan fashion week have highlighted the alternative animal-free options to leather.