Freddy Ward, co-founder of Wild talks to us about the refillable plastic-free deodorant brand that's kinder to the planet
Tell us about Wild.
Wild is the UK's number one leading natural deodorant brand. Wild is an effective, natural deodorant that's kind to the environment. Operating on a flexible subscription-based, direct-to-your-door service (so no commitment required!), Wild is the first plastic-free, refillable deodorant brand.
Wild's cases are single-use plastic-free and designed to last a lifetime, whilst our bamboo refills are 100 per cent biodegradable, vegan-friendly, cruelty-free and free from nasties such as aluminium salts, parabens and phthalates.
Why was the company founded?
As a brand we wanted to become synonymous with reducing single-use plastic in the bathroom and our refillable deodorant has been a great first step towards fulfilling this mission. We want to make sustainability aspirational, appealing and convenient.
What makes Wild special?
Wild is a genuinely sustainable product with a distinctive aesthetic. Every time we bring a new customer to the 'Wild side', we see that as an opportunity for them to never have to purchase single-use plastic deodorant ever again.
Our deodorant is also natural, aluminium and paraben-free. Kind to the environment, kind to the skin.
What are your hero products?
We're always listening to our customers in improving and creating new products, our limited-edition scents - Peach Bellini, Toffee Apple and most recently, Lemon Meringue - are always a huge hit for our customers!
Anything exciting in store for the future?
Yes, lots! We're always on a mission to make the bathroom shelf as green and kind to the planet as possible, we've recently launched a range of luxury soap bars! Packed full of natural ingredients, and free from detergents, synthetic ingredients and parabens which are known to be drying to the skin, our soaps are super smooth, silky in texture moisturising and squeaky clean (just like the deodorant).
What's more, we've also recently launched in Sainsbury's which is really exciting, and we also have a new sensitive skin range in the pipeline!
Subscribe and save is £12, consisting of one case and one refill. For more from Wild, visit werewild.com.
Image - Lemon Meringue Deodorant A deliciously scented natural deodorant in a refillable plastic-free tub. From £5.