Wimbledon Introduces Vegan Strawberries and Cream

The Wimbledon classic is to be veganised

Strawberries and cream is a highlight for some at the summer tennis tournament. It is not, however, a very vegan-friendly option. Now though, for the first time in Wimbledon’s 185 year history, the iconic and very British summertime treat, is going vegan.

In 2017, the animal charity PETA handed out a vegan version of strawberries and cream at the event in a bid to encourage spectators to try animal-free alternatives, as it is estimated that a whopping  27 tonnes of strawberries and 7,000 litres of cream are consumed each year at the tournament.

The standard strawberries and cream will still be up for grabs, just with the addition of dairy-free alternatives including a sorbet, a soya-based cream and ice-cream.

With an increasing amount of athletes turning towards a plant-based diet to enhance their sporting performance, it is no surprise really that Wimbledon event organisers have decided to cater for the growing amount of vegan visitors who in previous years, would not have had the option of joining in with the fruity tradition.

As well as the updated food options, some tennis stars themselves will be sporting the latest in high-tech vegan tennis gear. Made by the ethical fashion designer Stella McCartney, the new kits will be made out of recycled plastic with the likes of Angelique Kerber and Caroline Wozniacki donning the environmentally-friendly outfits.




The lifestyle magazine written by vegans for vegans.